Mobius and Quark Pictures present Mass Effect: The Series. FOR MORE MACHINIMA GOTO: www.youtube.com TAGS: "Mass Effect 2" Effect bioware ea rpg third person shooter shephard nihlus citadel Mass Effect UPC 882224355254 BioWare Corp Electronic Arts EA MPN M59-00033 the series yt:quality=high ... "M...
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Nick Earl, General Manager of Electronic Arts Redwood Shores Studio, talks about how the General Manager’s job is to run one of EA's six studios, which are the places where they actually build the product. The GM administers and manages the portfolio of products at the site. Each product is then...
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Erin Turner, a producer at Electronic Arts specializing in action-hero titles, explains that the GameBoy has a pretty substantial market with 40 million sold worldwide. The mission with the GameBoy is to create some unique draw or additional fun factor, since it does not have nearly the...
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There were a number of creative imperatives that were addressed in the development of James Bond, says Turner, primarily, retaining authenticity to the Bond character. Bond has an aura of always being in control of his environment, and this had to be maintained in the game. At a practical level,...
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According to Arcadia Kim, Chief Operating Officer for Electronic Arts Los Angeles, an entrepreneur is someone who sees an opportunity that other people cannot see, tries to understand the competitive landscape around this opportunity, assumes the inherent risk, and relentlessly and persistently ...
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MACHINIMA GOTO: www.youtube.com TAGS: Dragon Age Origins BioWare Bio Ware Electronic Arts EA Games UPC 014633159790 MPN 014633159806 news machinima video game videogames nintendo wii sega genesis nes Vancouver medal racing bowser kart luigi princess sking skating sports rich alvarez richalvarez L...
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Earl explains that EA was previously focused mainly on sports games, but they found that they could not grow fast enough without expanding into other areas, namely entertainment. Games are continually becoming more mainstream and a lot of people can relate to movies making them a popular choice ...
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Kim talks about lessons learned in game development. The first lesson is to focus. You can’t build a game unless you know what it is, she says. The second lesson is that with an enormous team, team culture is an issue. EA solved this by dividing the teams into smaller pods with their own leaders...
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Kim talks about how producers have the creative vision for a product, while directors make sure the resources are properly allocated and the game ships on time. These are basically flipped from the roles of movie directors and producers, she adds.
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Earl and Kim respond to the question: How do you increase innovation when a lot of the game development relies on established brands and sequels? A lot of efforts are going onto create new intellectual property, says Earl. Though risky, the new products will ultimately be the core component of t...
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Kim explains that the Two Towers development was done with a team of 40 at EA and the help of a third party developer in order to get it finished in time. The EA team injected their values, processes, management style and work ethic into the outside team, she says.
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