Viral video launches BMW

A video about a fictional plan to launch a BMW in the U.S. is guerilla marketing at its best. Alina Cho reports.

Chennai, Mar 12, 2008 : Germany's BMW, the world's largest premium carmakers launched the new BMW M3 coupe in southern Chennai on March 11. First of the M series from BMW, M3 coupe is a two-door...

Paula Radcliffe launches the world's largest one day running event the Nike+Human Race

April 23, 1985: Coca-Cola announces the change in its cola formula, while Pepsi claims victory in the beverage competition. NBC's Mike Jensen reports.

Oct. 26: Bob Scott, a farmer in Mercer County, Ohio, launches unwanted pumpkins in a catapult.

World Branding News looks at everything from the unveiling of the newest BMW concept car, the GINA to the flagship store for Swatch in Tokyo, the latest 'Jump On It' viral by Levis and the new...

Reverse Product Placement Launches Once Fictional Products; Digital Signage Buyers Should Plan Around Holiday Calendar; McDonalds Seeks Help From The Fantastic Two; No Country For Old Men Game...

Reverse Product Placement Launches Once Fictional Products; Digital Signage Buyers Should Plan Around Holiday Calendar; McDonalds Seeks Help From The Fantastic Two; No Country For Old Men Game...

Reverse Product Placement Launches Once Fictional Products Digital Signage Buyers Should Plan Around Holiday Calendar McDonalds Seeks Help From The Fantastic Two No Country For Old Men Game...

Comcast/Disney highlights; NBC orders more scripts of 30 Rock; WE tv launches Hope and Faith; Robert Altman dies; Forbes' Top 15 Richest Fictional Characters list; Monday night ratings - NBC wins