The SERIAL PRODUCTS ad campaign for FOX ITALY (sat channel) highlights the excellence of FOX even in the supposed industrial process. There are only extraordinary SERIES and they're all on FOX. The claim enlightens the concept: OUR SERIAL PRODUCTS ARE DIFFERENT. Gold winner for BEST ON AIR CAMPAIGN on Promax New York 2008. (BORIS is an italian T.V. series about a crazy T.V. set; the name of the series is the name of the director's pet, BORIS, a simple red fish; very funny but impossible to export...)